In every email marketing campaign there are some essentials that must be considered to increase effectiveness and make smart decisions about future campaigns. Before you plan your next campaign - call for papers or speakers, subscription or membership drives, or general promotion - make sure you take the following information into account to get the most from your marketing:

  • List Effectiveness
  • Targeted Mailings
  • Day of Week Mailing
  • Social Media Linking
  • HTML Campaign Testing
  • Clicks-to-Open Ratio
  • Understand Institutional Marketing

View the complete article outlining what to consider for each of these factors and how to maximize your next campaign. •


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